Blind & Low-Vision Consumers Left Out in Point of Sales Transactions
Like a lot of consumers in North America, I carry my debit card with me pretty much every where I go. From buying my yummy lattes to buying school supplies to paying for groceries, I use my debit card for probably 90% of my financial transactions. For me, the debit card and PIN system is excellent because I don’t need to carry cash and try and figure out the taxes to be carrying the right amount, or worry about how much money I might lose if I drop my wallet.
This is becoming increasingly difficult for Blind consumers across Canada. While the old debit card machines had a raised number pad, almost always with at least a raised dot indicating the center key (and thus allowing a blind person to orientate themselves and put in their private security code without assistance), new debit machines are being introduced that use dynamic touch screens instead of a number pad.
This puts Blind consumers in a tough spot: Either carry enough money with you everywhere to cover all of your expenses, or give someone else your private security code, your PIN – and give them access to your finances.
If you can’t independently verify that you are being charged the correct amount or expected amount, you are liable for the cost that gets authorized through this POS system and no bank or credit card company will help you.
The banks and credit companies use a PIN system for authentication. If you can’t use the [Point of Sale] device, you can’t independently enter your pin. If you give your PIN to another person you are now giving them full independent access to your finances and they have the power to clear you out financially and you are liable and no bank or credit card company will help you. So scenarios where you get a friend, buddy or store employee to enter the PIN for you are not an option.
Blind and low-vision consumers have been raising the issue of the need for point-of-sale transactions to be accessible to them for a very long time. In Everett’s blog post on the subject, Sorry, We Don’t Serve the Blind: inaccessible point-of-sales devices, he points the reader towards articles written in 2004, and I’m certain there are ones from before that since I’ve had a bank card since 1986. As society becomes more and more digital, with fancy touch-screens for everything, the need for the designers of these touch screen devices to consider Blind and low-vision consumer’s needs is greater. Without that consideration, more of the world becomes as inaccessible as, say, a Government of Canada website.
The thing is, as both Everett and Jeffrey point out, it doesn’t have to be this way. Both Google and Apple, leading developers of consumer products with touch-screen technology, have made touch screens accessible to blind users. If I go to use my bank card in an ATM, there is an option there for Blind or low-vision consumers to use assistive technology to make the ATM accessible to them, privately, without needing anyone else to have access to their personal financial information.
I believe, perhaps naively, that this is an oversight, and one that merchants and Interac Inc, the primary provider of Point of Sale devices in Canada would work with consumers to correct. Please take the time to contact Interact and raise your concerns about accessibility for Blind and low-vision Canadians.
Also, be sure to read The epidemic of inaccessible Touch Screen Point Of Sale Devices to blind consumers and Sorry, We Don’t Serve the Blind: inaccessible point-of-sales devices. Jeffrey has started a working group that is going to also lobby on this issue, and you can contact him directly for more information – his contact details on in his blog post.