Social Campaigns Based on Ableism
Via Information Aesthetics, a blog I read because i am obsessed with data visualizations and charts and graphs, I read about a new campaign designed by “eco-design consultancy Giraffe Innovation.” They’ve created a website where a user creates a humanoid form to represent themselves. The site then tracks the person’s environmental impact – things like home energy use and waste creation – and represents their individual environmental impact by modifying the humanoid form that represents them.
It’s when we get to the specifics of how the representative form is modified that I start to get uncomfortable. As the site describes:
The website shows the environmental impact of a person by using humanoid forms with body parts distorted relative to the environmental impact of common activities. Each part of the body is allocated to a different type of environmental burden: the feet correspond to the transport footprint, the hands to home energy, mouth to water, stomach to consumption, bottom to waste and the eyes and head to electrical consumer products.
Here is a sample image demonstrating some of the distortions:
The whole purpose of the website, the underlying assumption that makes this a meaningful exercise to convince people to reduce their environmental impact, is that when people see these “distorted” human forms that represent themselves, they will be so horrified that it will motivate them to reduce their impact so they can again be “normal.”
There’s got to be a way that we can encourage and motivate people to be more environmentally aware without drawing from, relying on, and reinforcing these ideas about “normal” bodies.