You saw last week’s Glee promotional poster, posted here by s. e. smith. In that poster, Sue the cheerleading coach sprays spray paint across the Glee club – hitting most of the singers in the chest or abdomen, but spraying Artie, who uses a wheelchair, across the eyes.
Here’s the latest:
Look at those singers! They’re so happy! They’re jumping for joy! They’re smiling! Life is good! Well, except for Puck, who chooses to stand with his arms crossed, looking cool. That’s his version of happy. And, oh, except for Artie. Who can’t jump, because, LOL, he’s totally confined to a wheelchair, y’see. So he’s falling out of his chair. Looking terrified. What fun!
Worst of all? Fox loved this branding so much – they made three versions.